Late final month, tech agency Revieve, “a customised
virtual logo revel in corporation working with international manufacturers,
shops and digital offerings providers in the beauty, pores and skin, health and
health categories,” as distinct in its current press launch, announced that it
has partnered with Google Cloud Marketplace to extend the availability of its
Digital Beauty Platform.
As special on its corporation internet site, the
Digital Beauty Platform, that is utilized by businesses like Walgreens,
JCPenney, Living Proof, and Shiseido, “enables brands and retailers accelerate
business price by way of developing customized interactive patron experiences
in an in-save surroundings and on on-line channels,” and consists of modules
for skin care, hair care, solar care, make-up, and vitamins.
Further, the platform affords retails and beauty
brands the possibility to “boom conversion quotes, permit and create lasting
loyalty studies with consumers, and power common order fee (AOV) and revenue by
using providing professional recommendation and tailored product suggestions
primarily based on customers’ characteristics, specific choices, skin
issues/analysis, as well as providing visualization and digital attempt-on
experiences,” shared the clicking launch.
To examine greater about the potential effect of the
Revieve and Google Cloud Marketplace partnership on producers and suppliers to
the cosmetics and PBC product industries, how this partnership solves many pain
points for organizations in those industries, and Revieve’s future plans for in
addition digitization innovation and enlargement in the splendor care space, we
interviewed Irina Mazur, Chief Product plus Marketing Officer at Revieve for
her insights.
CDU: What is the ability effect of this newly
announced partnership on producers and providers inside the cosmetics and
personal care product industries?
Irina Mazur (IM): The partnership between Revieve and
Google Cloud helps brands and shops beautify their omnichannel capabilities and
soar from a transaction-pushed to a relationship-driven commerce model.
Personalization answers and dating-driven commerce
provide a profound effect on outlets and brands through improving their patron
experience, improving purchaser retention, permitting aggressive
differentiation, and growing client loyalty and advocacy.
Embracing these techniques allows shops and brands to
thrive in modern day client-centric and enormously aggressive retail panorama.
In turn, those implications pressure manufacturers and suppliers to sell agile
manufacturing or method choices, rely upon records-pushed choice-making, and
necessitate deliver chain adaptations.
Above all, this partnership offers unparalleled
intensity and get admission to to 0 and first-birthday celebration facts that
holds the power of transformative impact on shops and brands inside the
splendor enterprise. Armed with data, beauty industry players can create
customized marketing campaigns, drive product improvement and innovation, and
improve stock control.
CDU: What ache factors do the platform and the
partnership solve for manufacturers and providers to the cosmetics and personal
care product industries?
IM: Exploring the reasons behind this strategic alliance
sheds light at the industry ache factors that Revieve and Google Cloud purpose
to cope with. This includes read more :- wikitechblog
